3d design

Cleveland Kraut packaging

Firm: Agnes Studio
Art Director: Danielle Rini Uva
Art Director: Lizzy Lee

We worked with Cleveland Kraut to create a comprehensive brand starting primarily with art direction and this packaging. In our research, we found that most sauerkraut felt like it had been packaged in the 70s by a natural food store or by somebody's grandma. Cleveland Kraut is different: hard-working, authentic, healthy, spicy, raw, modern, and crunchy—a little old-school, rust-belt mixed with a crafty kick. Just like its namesake.

Cleveland Kraut packaging

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