We worked with Cleveland Kraut to create a comprehensive brand starting primarily with art direction and this packaging. In our research, we found that most sauerkraut felt like it had been packaged in the 70s by a natural food store or by somebody's grandma. Cleveland Kraut is different: hard-working, authentic, healthy, spicy, raw, modern, and crunchy—a little old-school, rust-belt mixed with a crafty kick. Just like its namesake.
AIGA Cleveland is honored to host the biennial competition for the Cleveland design community through the generous support of our partners.