integrated campaign

Desperate Times Brewery

Firm: Type Twenty Seven
Art Director: Brittyn DeWerth
Designer: Nick Hafner
Link: Visit Website

Located in Carlisle, Pennsylvania, Desperate Times Brewery takes its style from the prohibition era and the hand drawn signs of the twenties. The Brewery recently had their grand opening on December 7th, 2016.

The brand and name reflect this concept and play off hard times with the use of recycled materials for business cards, menus, and collateral items.Type Twenty Seven took into account the era when naming each brew (and food item) and designed each label to reflect the hand made style of sign painters of the early 1900s.

The tap handles were designed to represent the the rugged handmade atmosphere of speakeasies and the barrels of prohibition rum runners. The handles are made from reclaimed wood and fabricated by Rustbelt Reclamation, with interchangeable full cast-iron toppers specifically produced for these handles by Borough Furnace.

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