Commercial food photographers send snail mail.
In 2018, we collaborated on a year long direct mail campaign with the commercial food photography studio known as BurkleHagen. We worked with Andrew & David to name and launch a monthly print, email and social series all about good food.
The #inthekitchenwithburklehagen series highlights some of the best chefs, stylists and the things they love to eat and drink. The goal of the series was to feature a new chef, stylist and recipe each month in either in print or email. In a way, it was a challenge and we were delighted to help deliver it.
We began with creating a lively, typographic identity for the series that paired well with the duo’s existing brand and imagery. We then designed a print mailer which housed a brief interview, a step-by-step recipe and featured a drool worthy image.
Every other month, we’d send an email version of the mailer that featured the same components just in a digital format. In addition, we created corresponding social art for the recipes to be shared on their business pages.
AIGA Cleveland is honored to host the biennial competition for the Cleveland design community through the generous support of our partners.