Hathaway Brown, a private school for girls, was looking to differentiate their brand from others in the space by creating a unique view book that increases awareness and appreciation for the school. Telling the history of the school, as well as the stories of the girls allowed Hathaway Brown the opportunity to build on the brand, engaging with parents and students alike.
TWIST developed the strategy, storytelling, as well as overall design and execution of the viewbook.
Printer: Oliver Printing & Packaging Co.
Finishing: Emboss on front cover, Inside front cover folds open to reveal photo, Back cover folds over to form a pocket
Colors: 4/4 +4 PMS: Brown: PMS 462 U Yellow: PMS 115 U Dark Pink: PMS 1787 U Light Pink: PMS 691 U
Paper: Cover: Mohawk Via 80# Cover, Cool White, Vellum Finish Interior: Mohawk Via 70# Text, Cool White, Vellum Finish
Size: 9" x 12" , 56 pages
Binding: Perfect Bound
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