Quarter Lookbook

Three years prior to open, we began working with Quarter's creators to name, position and identify their considered apartment building with lake and city views. The process began with a demographic study that went on to inspire messaging, stationery, lookbook, photography, website, interiors, temporary signage and leasing office.

Beginning with name, we looked for a word that defined the purpose as well as the place. Quarter was all of those things. We produced a system of communication pieces that reflected the Quarter's intentional design.

The lookbook provided the sales team with a guided tour of the thoughtful living space pre-open. We utilized styled product photography to showcase the finishes and personality of the interiors. We embraced an editorial style to copy. We selected a non-traditional format for apartment marketing. Printing was anything but boring. We packaged the book in a custom foil stamped sleeve.