OY-L, an independent line of 100% natural, luxury skin care products, partnered with TWIST in brand strategy, identity development and packaging. TWIST designed and built the identity and packaging system to take into account the natural ingredients used in the OY-L products. The OY-L value proposition of joining the natural revolution without sacrificing luxury was taken into account through all areas of the brand, including the packaging.
?TWIST developed, designed and implemented brand strategy, identity package, packaging, e-commerce, social media and public relations.
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