Garlic Festival

Created for the North Union Farmers market, this integrated campaign intends to be as brash and in your face as this food festival's headliner. And since the Garlic Fest also features a great lineup of music acts, we wanted to make sure to bake in a bit of that music fest-cool. Based on some radio ads that took aim at our "stinky garlic festival" made by another music festival happening that same weekend, we know we hit our mark.