Branding redesign for a line of heritage soup recipes inspired by the owner's grandmother with the goal of establishing them as a quality product that would appeal to discerning parents. The name is inspired by the creative ways the grandmother would find to make hearty soups for her nine children. The original logo was overly busy and hard to read from a distance. To solve that we referenced Italian packaging and architecture to develop a distinctive brand that would feel equally at home in a piazza or in your own kitchen.
AIGA Cleveland is honored to host the biennial competition for the Cleveland design community through the generous support of our partners.