Lake View Cemetery Identity System, Website, and Branded Materials

Logo design, identity system, stationery, website, digital ads, campaign logos, and branded print materials for historic 150-year-old Lake View Cemetery. The logo design was inspired by a combination of the Cemetery's popular "Daffodil Hill" and the architectural ornaments of the master Italian stone carvers responsible for many of the Cemetery's most recognizable monuments. The color palette for the identity system was inspired by patinated bronze and stone found throughout the Cemetery grounds.