Fraunces Tavern & The Dingle Whiskey Bar

This is a rebranding project for Fraunces Tavern??"a historically significant tavern in New York that played an important role in the colonial history of America since its establishment in 1762. Within Fraunces Tavern there is also an Irish themed whiskey bar called The Dingle Whiskey Bar. This rebrand strives to reflect the rich American history of the tavern and the novel Irish aesthetic of the whiskey bar??"while maintaining a brand connection between the two with familiar visual themes and typography.